Guess is a fashion brand based in Los Angeles, California, established in 1981. The company conducts its business in multiple countries and operates as a global fashion retailer.
Guess was founded in 1981 by brothers Georges, Maurice, Armand, and Paul Marciano. The Marciano brothers relocated from France to the United States before founding the company.
Guess products are manufactured in several countries, including China, Bangladesh, Vietnam, Korea, Indonesia, India, Japan, and Turkey. Production facilities in these countries produce a range of garments and accessories for the brand.
In 2019, Guess introduced the GUESS Eco collection, which uses environmentally conscious materials and manufacturing processes. This collection features denim produced with Lenzing’s TENCEL Lyocell fiber sourced from responsibly managed forests. The manufacturing of this line uses water-saving techniques during production.
Guess offers products including denim, apparel, handbags, watches, footwear, and accessories. These items are marketed for men, women, and children under trademarks such as GUESS, GUESS?, GUESS Jeans, MARCIANO, and G by GUESS (GbG).