Rock Rooster

Rock Rooster began in 1986 as a handmade leather shoe store and cobbler. The business served local farmers and miners in Tasmania. In the 1990s, the company used local Tasmanian leather to begin manufacturing for brands in Australia and other countries. This period saw the formal launch of the Rock Rooster brand, focusing on producing durable work boots for a global market.

Rock Rooster designs and manufactures its products in Hangzhou, China. The company applies ergonomic research and material science during product development. Its manufacturing process includes quality control protocols that test for waterproofing, flex endurance, and thermal resistance.

Rock Rooster boots use full-grain leather uppers in their construction. The company often uses dual-density polyurethane and thermoplastic polyurethane for its outsoles. CoolMax moisture-wicking liners are present in many models. Some boots use Goodyear welt construction, which allows for the soles to be replaced.

Rock Rooster produces safety boots with features such as steel toe caps, slip-resistant outsoles, and electrical hazard resistance. The company began offering outdoor footwear in 2022, adding lightweight Vibram outsoles and waterproof designs in collections like Farmington and Bedrock. Specialized products, including boots for welders, use flame-resistant materials and reinforced toe caps. Rock Rooster sells its boots in regions including North America, Asia, Africa, Europe, and Australia.