Tecovas is a Western footwear and apparel brand headquartered in Austin, Texas. The company was established in 2015. Tecovas specializes in handcrafted cowboy boots and produces a range of Western-inspired apparel and accessories.
Tecovas was founded by Paul Hedrick in 2015. Hedrick created the company after finding it difficult to buy cowboy boots while living in New York. Tecovas began as an online retailer and opened its first physical store in Austin in 2019.
Tecovas boots are designed in Austin, Texas, and manufactured in León, Mexico. León is known for its leatherworking industry. Artisans in León produce the boots using traditional bootmaking techniques.
Tecovas uses custom-tanned leathers for its boots. Boot construction includes Goodyear welt techniques and involves hand-hammered lemonwood pegs. Decorative cording and stitching on quarters are completed by hand.
Tecovas offers a selection of Western-inspired products that include cowboy boots, clothing, and accessories. The product line features different styles and materials for cowboy boots and includes clothing for both men and women.
In 2024, Tecovas introduced the LongHaul Waterproof boots, marking the company's entry into the workwear market. This product line includes design elements such as composite toes and waterproofing.