Bad Hat Brothers is a footwear brand based in Seoul, South Korea. The company was established around 2018 by two brothers with experience in shoemaking. The brand produces hand-welted boots and shoes influenced by the "Amecaji" style, a term used to describe American casual fashion within Japanese culture.
The two founders trained in Seongsu, a district in Seoul with many shoemakers. After gaining experience over a decade, they started Bad Hat Brothers in 2018. The focus from the outset was the production of hand-welted leather boots and shoes.
The brothers make all Bad Hat Brothers footwear in their Seongsu workshop. Each pair is made by hand. The workshop also serves as a retail space. Customers may visit the location to observe the shoemaking process. The company uses custom-made lasts developed by the founders to shape their shoes.
Bad Hat Brothers uses hand-welted construction for all shoes and boots. The brand sources leather from tanneries such as Horween, along with local suppliers in South Korea. The footwear contains leather linings, insoles, and midsoles. Outsoles are supplied by manufacturers including Vibram and Dr. Sole.
Bad Hat Brothers sells hand-welted boots and shoes, such as the Monkey Boots. Products are available by made-to-order with prices between $650 and $850 depending on the materials and styles chosen. The typical timeframe for completion is six to eight weeks. The company offers shipping to international addresses, including free delivery to the United States and Singapore. Custom orders are available upon direct inquiry with the brand.