FEIT

FEIT was founded in 2005 by Australian brothers Tull and Josh Price. Tull Price previously founded Royal Elastics and led the footwear division at Rag & Bone. The first FEIT store opened in Sydney in 2006. The company launched its first retail location in New York City’s Nolita neighborhood in November 2014. FEIT opened a second New York store in the West Village in September 2015.

FEIT footwear is produced by hand by trained craftsmen. Each product uses a modified hand-sewn Goodyear welt construction. The shoemaking process involves stretching the upper over a last and sewing it to a leather welt. The sole is stitched to both the welt and the upper. Each shoe remains on the last for up to ten days, allowing the leather to form its shape.

FEIT shoes use a single piece of vegetable-tanned leather, joined at the heel with hand stitching. The seamless construction allows the upper to form around the foot. Leather for FEIT products is sourced from Italian tanneries and tanned with plant-based tannins from tree bark and leaves.

FEIT produces handmade footwear styles such as the Hand Sewn Low and Hand Sewn High, which use Goodyear welt construction and natural materials. The company introduced the Biotrainer in 2014, a sneaker made from vegetable-dyed suede and leather with a latex rubber sole.