Sebago

Daniel J. Wellehan Sr., William Beaudoin, and Joseph Cordeau founded Sebago-Moc in 1946. The company’s name was taken from Lake Sebago, located near the company’s original base in Maine.

Sebago introduced its first product, a hand-sewn penny loafer, in 1946. This shoe remains part of the company’s product line.

By 1950, Sebago-Moc’s annual revenue reached $1 million. In 1952, daily production increased to 2,000 pairs, which led to the construction of a new manufacturing plant.

The company entered the women’s shoe market in 1963. In 1965, Sebago started exporting products to Europe through a partnership with Francisco Gaudier.

Sebago released the Docksides boat shoe design in 1970. This marked the introduction of one of its most recognized footwear models.

Wolverine World Wide, Inc. acquired the company in 2003. In 2017, Sebago became part of the BasicNet Group.

Sebago’s first manufacturing operations took place in Maine. Early production focused on hand-sewn footwear.

In 2004, Sebago ended its Maine-based production and moved its manufacturing operations to the Dominican Republic.

Sebago uses hand-sewn construction methods in the production of several footwear styles. The company applies these techniques to products such as penny loafers and Docksides boat shoes.

Sebago introduced its penny loafer in 1946. The company continues to produce this hand-sewn shoe as part of its core lineup.

The Docksides boat shoe, launched in 1970, is a staple within the Sebago product line.

Sebago expanded its product selection in 1981 with the introduction of the Campsides outdoor shoe collection.

The company launched a line of waterproof footwear, known as Drysides, in 1994.

Sebago distributes its products in about 90 markets globally.