Ichigo Ichie Shoemaker

Lee Trung worked as a software engineer in Japan before transitioning to shoemaking. His interest in Japanese handmade shoes led him to pursue formal shoemaking education, progressively deepening his involvement in the craft until establishing Ichigo Ichie as a bespoke shoemaking business.

The company name "Ichigo Ichie" references a Japanese concept emphasizing the uniqueness of each moment, reflecting the individual attention given to each pair of shoes. This philosophy aligns with the brand's commitment to single-artisan production.

Ichigo Ichie employs entirely manual construction methods. Each shoe is handlasted, handsewn, and handwelted, with the complete process from customer consultation to packaging handled by a single artisan. This approach ensures consistency and allows direct craftsman-to-customer relationships.

The company established a production team in Vietnam for its ready-to-wear line, maintaining handmade construction standards while offering more accessible pricing. Bespoke and made-to-measure work continues under Lee Trung's direct oversight.

Ichigo Ichie offers four service tiers. The ready-to-wear line provides fully handmade shoes at approximately €470, produced by the Vietnam-based team to standard patterns and sizes.

Made-to-order service starts around €800, allowing customers to select different last shapes, leathers, and models, with modifications to base patterns available. This tier provides customization without requiring individual foot measurement.

Made-to-measure service begins at €1,300 and includes fitting shoes with modified lasts shaped to the customer's feet. This process can be conducted remotely with a 9-12 month delivery timeline for the first pair.

Full bespoke service starts at €2,200 for initial pairs, with subsequent pairs at reduced cost. This highest tier involves completely custom pattern development and last creation specific to individual feet.

The brand has received recognition from footwear publications including Shoegazing and The Shoe Snob Blog, noting the quality-to-value ratio of fully handmade construction at these price points.