Willie's Handmade Boots

Maker

About

Willie's Handmade Boots is a Philippine bootmaker based in Pasig, founded by William Carmona and his team around 2018-2019. The company specializes in traditional handwelt construction methods and operates on a made-to-order model, creating custom boots for heritage footwear enthusiasts. Willie's began as a cobbler shop repairing and altering footwear before expanding into manufacturing their own boots, wallets, and belts.

The company focuses on preserving traditional bootmaking techniques, practicing "the old way of handwelting and handstitching soles" with a stated mission of "keeping bootmaking tradition alive." Willie's Handmade Boots has gained recognition within the heritage footwear community for combining traditional craftsmanship with competitive pricing, offering custom leather boots at approximately $450 for Chromexcel pairs and $550 for horsebutt leather options.

History and founding

Willie's Handmade Boots was established around 2018-2019 in Pasig, Philippines, by founder William Carmona working alongside his dedicated team. The company's origins trace back to traditional cobbler services, initially focusing on repairing and altering existing shoes, boots, and sneakers for customers throughout the Philippines.

The transition from repair services to original manufacturing represented a natural evolution of the company's craft expertise. Building on their foundation in footwear restoration and modification, the team expanded their capabilities to include the creation of entirely new handmade boots. This progression allowed them to apply their accumulated knowledge of boot construction and leather working to develop their own line of heritage-style footwear.

During this expansion phase, Willie's also diversified their product offerings beyond boots to include handcrafted wallets and belts, demonstrating their broader leather working capabilities and commitment to traditional craftsmanship across multiple product categories.

Construction and craftsmanship

Willie's Handmade Boots employs traditional construction methods rooted in historical bootmaking techniques. The company practices handwelt construction, specifically following "the old way of handwelting and handstitching soles," which represents a time-intensive approach that predates modern mechanized production methods.

The handwelt process at Willie's involves manually stitching the upper leather to a welt strip, which then connects to the outsole through additional hand stitching. This traditional approach requires skilled craftspeople and significantly more time than contemporary production methods, but results in boots that can be resoled and repaired throughout their lifespan.

The company's stated mission centers on "keeping bootmaking tradition alive," reflecting their commitment to preserving historical construction techniques that have largely been replaced by machine-based production in contemporary footwear manufacturing. Their approach emphasizes meticulous craftsmanship with the goal of ensuring boots are "traditionally built to last."

Business model

Willie's Handmade Boots operates exclusively on a made-to-order (MTO) model, creating custom one-off boots rather than maintaining inventory of finished products. This approach allows customers to specify their preferred leather types, construction details, and sizing requirements for each individual order.

The company offers competitive pricing within the heritage footwear market, with custom boots priced at approximately $450 for Chromexcel leather pairs and around $550 for horsebutt leather options. These price points position Willie's as an accessible option for heritage footwear enthusiasts seeking traditional construction methods at lower costs than many established American and European bootmakers.

Official lead times for custom orders are quoted at 10-12 weeks, reflecting the time-intensive nature of their handwelt construction process. The company maintains this schedule consistently, providing customers with reliable delivery expectations for their custom footwear orders.

Beyond boots, Willie's produces handcrafted wallets and belts, expanding their leather goods offerings while maintaining the same commitment to traditional construction methods and materials quality that defines their footwear production.

Recognition and community presence

Willie's Handmade Boots maintains an active presence within the heritage footwear community through social media platforms, with 9,127 followers on their official Instagram account. This online presence allows them to showcase their craftsmanship process and connect with customers and enthusiasts worldwide.

The company has gained recognition for their work within patina competitions, where customers wearing Willie's boots have achieved prize positions in recent years. These competitions celebrate the aging and character development of leather footwear over time, reflecting the quality and durability of Willie's construction methods.

Willie's has also received diplomatic recognition, with their custom-made boots selected for high-level international gifting during Philippine President Ferdinand Marcos Jr.'s state visit to Czech Republic in March 2024. This selection for diplomatic purposes represents official acknowledgment of the company's craftsmanship quality and their role in representing Philippine artisanal excellence on the international stage.

References

  • 1.

    "Willie's Handmade Boots Official Instagram". Retrieved September 23, 2025.

  • 2.

    "PBBM eyes expanded PH-Czech Republic ties". Philippine News Agency. March 2024.

  • 3.
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