Sagara

Sagara serves primarily American consumers through a Made to Order process, with production taking two to three weeks per pair of shoes. As one of the larger Indonesian bootmakers, the company offers Ready to Wear collections, Made to Order boots, factory seconds, and accessories with pricing typically ranging from approximately Rp 4,000,000 to Rp 5,500,000 IDR (around €200). The company operates with the motto "We stick to the original Handwelted Construction, a traditional shoemaking method."

Sagara was founded in 2010 by Bagus Satrio Wickasono in Bandung, West Java, Indonesia. The company established itself as part of Indonesia's extensive footwear manufacturing industry, which includes major production hubs in East Java cities such as Jombang, Mojokerto, Malang, and Sidoarjo, along with home industry areas like Cibaduyut in Bandung.

The company's location in Bandung places it within the notable Cibaduyut footwear district, which was a popular tourist destination in the 1990s and is currently undergoing revival through government collaboration initiatives.

Sagara specializes in traditional handwelted boot and shoe manufacturing, committing to what the company calls "Handwelted Goodyear Construction." The company uses traditional hand-welted construction techniques that date back to the 19th century, preserving these time-tested shoemaking methods in modern production.

The company's dedication to traditional construction is reflected in their official motto: "We stick to the original Handwelted Construction, a traditional shoemaking method." This approach emphasizes craftsmanship over mass production, with each pair of shoes requiring two to three weeks to complete.

Sagara offers four main product categories: Ready to Wear Collections, Made to Order boots, Factory Seconds or Sample shoes, and Accessories. The company primarily serves American consumers through its Made to Order process, allowing for customization options based on customer preferences.

Pricing for Sagara boots typically ranges from approximately Rp 4,000,000 to Rp 5,500,000 IDR, equivalent to around €200. The company produces various boot styles including the Cordmaster and Boondockers. Specific examples from their range include the Tyrolean style in Ilcea Black Box Calf priced at Rp 5,400,000.

Sagara utilizes various leather types in their boot construction, including box calf and horsebutt leathers. The company offers these materials in different colors and finishes, such as Reverse Arborwax, and produces boots in various styles including options with rough suede finishes.

Beyond manufacturing, Sagara provides comprehensive after-sales services to support their customers. These services include leather spa treatments, recoloring services, repairs, and resoling. The company also offers sizing advice and boot care guidance to help customers maintain their footwear properly.

Sagara operates within Indonesia's large footwear manufacturing sector, which positions the country as one of the world's top 10 footwear manufacturers alongside Vietnam, India, and China. Indonesia serves as both a major consumer and exporter in the global footwear market, ranking as the fourth largest footwear consumer globally and the third largest exporter after China and Vietnam.

In 2021, Indonesia consumed 806 million pairs of shoes domestically while exporting 427 million pairs internationally. The country's footwear exports have shown resilience, with growth of 8.97 percent in 2020, though projections suggested a contraction of 35-40 percent in 2023. More recent developments indicate Indonesia is consolidating its position as a key footwear exporter with expectations of double-digit export growth in 2024, emerging as an alternative to Chinese manufacturing.